In November 2005, PMR Research was commissioned by a large international company to conduct a central location test of fragrances.
The aim of the study was to test 49 samples of products over 4 days, by the same respondents each day.
The test took place in 2 cities: Krakow and Warsaw. Respondents were interviewed in special rented rooms in the centre of each city. We interviewed 88 respondents who were recruited according to screener criteria. All respondents received incentives for taking part in the test on the last day of the study, after trying all samples.
The study resulted in a database in SPSS format and a project summary.
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