PMR conducted a 3-day product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre three times over three days to taste a number of confectionery products. We conducted 150 complete 3-day interviews. The deliverable to our client was a clean data file with answers to open-ended questions coded according to a code frame provided .
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We provide consumer research services (such as customer satisfaction studies, segmentation studies, brand image studies and others), B2B research, and comprehensive industry analysis services. For more detailed information on the services offered by PMR Research please contact us:
tel. (48 12) 618 90 80
fax (48 12) 618 90 08
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www.research-pmr.com
www.pmrcorporate.com
Central location test of confectionery products for a UK-based client
