PMR Research was commissioned to conduct brand image research for one of the largest manufacturers from the pharmaceutical sector. The aim of the project was to compare the company's brand image on the Polish market with that of its main competitors and to analyse the medical milieu's opinions on the work of the manufacturer's medical representatives. For the project, PMR Research conducted over 500 CATI interviews with Polish doctors.
For more detailed information on brand image research, other services or a quote, please contact us:
tel. (48 12) 618 90 80
fax (48 12) 618 90 08
e-mail:
[email protected]
www.research-pmr.com
www.pmrcorporate.com
Brand image research project - pharmaceuticals sector
