Poland

Poland is the largest of EU memer from the CEE region. In line with this status, it offers not only attractive investment and export opportunities but also a promising domestic market of over 38.1 million consumers and featuring diverse industries and service sectors. Key investment opportunities include the metal working industry, business process outsourcing (BPO) centres, food production, the automotive industry, construction, aerospace engineering, R&D, mechanical engineering, manufacturing of home appliances, renewable energy and biotechnology. Euro Football Championships has created interesting investment opportunities, particularly in the development of the country’s tourism and transport infrastructure.

Our market and marketing research services in Poland

Experience which Research PMR has gained in the Polish market includes a wide array of research projects, including consumer research, such as customer service quality (e.g. mystery shopping projects) and target group research. We also carry out product research, such as concept tests for products in the prototype phase and price testing. We also perform typical marketing research projects, including company and brand image research and advertising campaign effectiveness studies. In addition, our competencies in the Polish market include market analysis comprising estimation of market size, identification of key players and their market shares, forecasting of market size, specification of the product distribution structure and overviews of the competitive and legal environment.

General data

Area:
312,685 km²

Population:
38.3 million

Capital:
Warsaw

Official language:
Polish

Ethnic groups:
96.7% Poles, 0.4% Germans,
0.1% Belarusians, 0.1% Ukrainians,
2.7% other

National boundaries:
Russia 232 km, Lithuania 104 km,
Belarus 418 km, Ukraine 535 km,
Slovakia 541 km, Czech
Republic 796 km, Germany 489 km

Currency:
Polish zloty (PLN)

Time zone:
GMT +1

Area code:
+48

Internet domain:
.pl

Other countries:

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Completed projects