Turkey

An enormous market comprising nearly 72 million people, Turkey is an EU candidate member. The country’s entrepreneurial culture has created an economy boasting a diverse industrial sector and active domestic players. For investors, this means a broad and well-developed eco-system of suppliers. The sectors of the Turkish economy that have been particularly attractive to foreign investors are: the automotive industry, chemicals and pharmaceuticals, information and communication technologies (ICT), electronics and manufacturing of electrical equipment, machine manufacturing and metal working. Turkey’s highly advantageous geographic location – situated between Europe and Asia, and enjoying easy access to the Black Sea, the Mediterranean region, the Middle East and the Balkans – and well-developed infrastructure make it a desirable location for logistics companies.

Our market and marketing research services in Turkey

Research PMR’s competencies in the Turkish market include market and industry analysis carried out using our proprietary dedicated PMR Market Insight methodology. Market and industry analysis includes identification of key market players and prospective competitors, their market shares and target group research. In addition, we carry out consumer research, such as consumer behaviour research and customer satisfaction and loyalty studies. We also perform product research, including product tests, price testing and product segmentation.

General data

Area:
780,580 km²

Population:
74.7 million

Capital:
Ankara

Official language:
Turkish

Ethnic groups:
75% Turks, 18% Kurds,
2% Arabs, 5% other

National boundaries:
Armenia 268 km, Azerbaijan 9 km,
Bulgaria 240 km, Georgia 252 km,
Greece 206 km, Iran 499 km,
Iraq 352 km, Syria 822 km

Currency:
Turkish lira (TRY)

Time zone:
GMT +2

Area code:
+90

Internet domain:
.tr

Other countries:

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