In the years preceding the global economic crisis, Bulgaria was one of the most attractive Central and Eastern European destinations for foreign investors. The strong position of the country was confirmed by the fact that Bulgaria received the highest level of foreign direct investments (as a percentage of GDP) of all Eastern European countries In according to the World Bank. The Bulgarian market also features the lowest labour costs in the region and a favourable legal environment.

Our market and marketing research services in Bulgaria

Research PMR has gained experience in conducting market research projects for the Bulgarian market, including price analysis, division of the market among key players and factors stimulating or impeding market growth. We also provide B2B research, including business partner satisfaction studies and competition competitive analysis. Besides, we conduct product and consumer research, such as concept and product research, distribution channel analysis and consumer behaviour research.

PMR clients planning to invest in the Balkan region often require information and insight for multiple markets. In these cases, PMR draws upon its experience of implementing international projects and conducting concurrent research studies in multiple markets to provide a comprehensive end-to-end research service.

General data

Area:
110,910 km²

Population:
7.4 million

Capital:
Sofia

Official language:
Bulgarian

Ethnic groups:
84.8% Bulgarians, 8.8% Turks,
4.9% Roms, 1.5% other

National boundaries:
Greece 494 km, Macedonia 148 km,
Romania 608 km, Serbia 318 km,
Turkey 240 km

Currency:
Bulgarian lev (BGN)

Time zone:
GMT +2

Area code:
+359

Internet domain:
.bg

• Completed projects

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