An investment, not an expense. Why marketing research and market analysis are essential for a company’s success.
Market research is often underestimated in Polish companies. In foreign companies, as well as their Polish branches, they are a standard practice – but some Polish companies continue to take a sceptical stance. But without independent market data, is there really room for development?
The importance of shopping center catchment area in marketing research in Poland
An increasing number of marketing studies are being carried out in shopping centers. This is a result of their evolving nature, and, consequently – higher customer traffic levels. Shopping centers have become important places on the marketing studies map.
Product price awareness among consumers and price testing
Price testing is a key source of information for companies and their market information systems (MkIS). However, price testing heavily relies on a number of premises which should be taken into account when analysing any research study findings.
Why do Poles prefer cash to electronic money?
Nearly three out of four Poles prefer to pay with cash when shopping, according to a survey by PMR. Responses concerning use of payment cards indicate a gradual change in Poles’ commitment to cash. Though nearly one in two (48%) said they...