Analysis of brand awareness and competitive environment in the sanitary installations sector in Russia and Poland
Industry
Sanitary installations sector
Geographical coverage
Poland, Russia
Client type
Manufacturer of products for the building industry
Client's need
PMR performed a study on specific construction materials and sanitation materials. The aim was to collect the opinions of professional construction companies operating in Poland and Russia on most commonly used products and installation materials.
Our deliverables
The survey was conducted using telephone interviews (CATI) on a sample of 300 construction companies. 150 interviews were conducted with Polish companies and the same number with Russian companies. Companies from three segments were surveyed: plumbing, earthworks and roofing.
Value for the client
The client received information on products most commonly used by specialists in Poland and in Russia, as well as information on their own brand awareness. The study not only presented what products and brands are familiar to Polish and Russian builders and plumbers, but also allowed us to define their selection criteria and indicate the places of purchase of specific products.
The results have allowed our client to determine their current market position and competitive environment, which facilitated the planning of further business activity and adjusting it to both markets.
