""We worked with PMR Research to conduct a banking study, in Poland and the UK, with Polish Nationals moving to the UK and were very pleased
with the results. From start to finish, the team were efficient, organised, professional and friendly, whilst ultimately delivering the
insight we required to help... " more » |
Scott Watson, Research Manager
McCallum Layton
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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Market research is usually associated primarily with consumer research: surveys and analyses exploring and measuring consumers’ attitudes, choices, motivations and characteristics. At PMR we offer a broad scope of consumer-oriented research using both qualitative and quantitative research techniques.
Our services cover:
- Product testing, including tests of packaging, flavour/fragrance/appearance, names, product prototypes etc. (see also Central Location Tests for more information on our methodology)
- Commercial concept testing
- Usage & attitude studies
- Brand awareness & brand tracking
- Brand image (see also Brand Image Insight for more information on our methodology)
- Brand positioning studies
- Gauging advertising effectiveness
- Consumer satisfaction tests
- Segmentation studies.
Contact us | Consumer market research | B2B market research | Healthcare
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